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Search Engine Optimization

 

SEO (Search Engine Optimization) is the process of improving the visibility of a website on Search Engnie in two ways natural or unpaid. A best SEO (search engine optimization) process will have as part of the relevant, keywords. There are mainly to methods of doing SEO which are On Page Optimization & Off Page Optimization. In on page optimization we deal with the HTML code and all the tags which are useful for SEO to get best rank. Off page optimization is not part of the website it deals with Backlinks and other Sources.

  • 1. Search Engine Basics
    what are search engine and basics.
    how search engine works.
    popular search engines.
    crawlers and spiders
    visibility on search engines.
  • 2. Websites & Basics
    what is website
    working of websites
    details about HTTP, HTTPS and FTP
    how to register site.
    domain extensions and sub domains
    html basics.
    schema.org.
  • 3.Keyword Research & Analysis
    what is keyword.
    what is keyword density.
    various types of keywords.
    keyword proximity.
    keyword research & analysis.
  • 4. On Page Optimization
    meta tag optimization
    creating / Uploading robots.txt file.
    creating / uploading HTML & XML Sitemaps.
    all HTML Tags
    Bold & italic Tag.
    what is page rank.
    404 error redirects.
    301/302 redirection
    competitor analysis
    pre/post website analysis
    alexa report
    some common seo tools and Plugins
    anchor tag
    heading tag
  • 5.Off Page Optimization
    Blog Creation & Posting
    Article Submission
    Search Engine Submission
    Directory Submission
    Free Classifieds
    Forum Postings
    Social Bookmarking
    Image Submission
  • 6.Algorithms & Update
    What is Google Panda
    What is Google Penguin
    google humming bird
    Canonical Links
    what are site links
  • 7.Advance Seo Tools
    Introduction to Google Analytics
    Creating / uploading google analytics code
    admin section in google analytics
    dimensions & metrics
    what are session, bounce rate, new v/s returning visitors
    custom Reporting in google analytics
    applying filters in google analytics
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